Unlocking ABM Success: Strategies & Frameworks with Mason Cosby

Join us for an insightful conversation with Mason Cosby, founder of Scrappy ABM, as they delve into the transformative power of account-based marketing (ABM) for both marketing and sales teams. Mason emphasizes that ABM is more than just a strategy—it's a mindset that requires a solid product-market fit to succeed.

In this episode, you'll learn about Mason's framework for a stellar ABM program, including his account progression model and activation playbooks. Discover the crucial role of content in ABM and get practical tips on creating engaging content that drives clicks and engagement.