The Altitude Adjustment ✈️
Your boarding pass for turbulence-free talks with marketing captains, demand gen navigators, and digital co-pilots that are elevating the conversation around personalization to cruising altitude.
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Our Podcast Co-Pilots
Ashley McAlpin, VP of Marketing at Rockerbox
A seasoned marketing executive with over a decade of experience in both traditional and digital marketing. She excels in developing and scaling marketing teams, campaigns, and strategies, with a keen focus on launching products efficiently and effectively.
Chase Mohseni, CMO at Heatmap.com
Chase is a revenue leader dedicated to developing the future of CRO software, emphasizing the importance of blending data with human narratives in his approach. He is also the co-hosts the Growth Vault podcast.
Mike Rizzo, Founder of MO Pros and MarketingOps.com
The Community-led Founder of MO Pros and MarketingOps.com. With his extensive background in marketing Mike helped build, launch, manage and optimize Mavenlink's first-ever user community and Client Advisory Board programs.
Jenn Deering Davis, Co-Founder and Head of Marketing at GradientWorks
Jenn combines expertise in marketing and technology with a passion for storytelling. She co-founded Gradient Works and Union Metrics, showcasing her skill in developing innovative tech solutions.
Peter Mollins, CMO at SetSail
Peter has over 25 years in marketing, leads a team at SetSail focusing on sales, data, and AI growth. He's skilled in strategies that boost sales, brand recognition, and customer loyalty.
Jeff Deutsch, Head of Growth at ContactOut
Jeff is a B2B growth marketer and startup advisor, known for founding an SEO SaaS tool startup that reached $1M ARR in its first year and for his expertise in scaling a $3bn Chinese EdTech marketplace.
Nathan Burke, CMO at Axonius
Nate sits at intersection of collaboration and security and is known for his innovative approach to marketing, particularly in enhancing brand value and adapting strategies to align with evolving customer needs and technology trends.
Ben Rey, Chief Revenue Officer at Teikametrics
Ben Rey drives growth for eCommerce sellers using AI-powered technology on platforms like Amazon and Walmart.com by combining advanced technology with expert coaching and support.
Chris Nault, CEO + Founder at Growth
Chris Nault optimizes growth strategies for businesses through ABM and HubSpot, leveraging his extensive experience in digital marketing and strategic operations to drive success.
Ryan Gunn, Director of Demand Gen & Marketing Ops at Aptitude 8
Ryan Gunn enhances GTM operations with HubSpot & AI, providing expertise in marketing strategy and operations for companies leveraging multi-hub solutions and tech stack orchestration at Aptitude 8, an Elite HubSpot Solutions partner.
Jennifer Leitman, Chief Marketing Officer at OverDrive
Jennifer Leitman blends storytelling with strategic brand marketing, leveraging her background in television, marketing roles, and an MBA to elevate brands across media, lifestyle, tech, and consumer sectors with creative and data-driven approaches.
Emily Anne Epstein, Head of Content Marketing at Asana
Emily Anne Epstein is a content marketing leader known for transforming Asana's content strategy with data-driven approaches, significantly increasing brand awareness, and pioneering initiatives that positioned content as a key strategic asset.
David Zeff, CEO at Whistle
David Zeff leverages over a decade of sales experience to lead a revenue generation company that supports customers with best practice sales and marketing, drawing from his background in successful tech exits and enterprise sales.
Jonathan Kazarian, CEO at Accelevants
Jonathan Kazarian is simplifying event organization with a comprehensive platform for in-person, virtual, and hybrid events to enhance audience engagement and drive growth.
Moran Altarac, VP of Marketing at guidde
Moran Altarac is a seasoned marketing leader with a rich background in entrepreneurship and technology, known for her innovative approach to B2B marketing and customer engagement strategies.
Adam O'Brien, Director of Product and Growth Marketing at GoodUnited
Adam O'Brien, the savvy Director of Product and Growth Marketing and co-host of "The Don't Be A SaaS Podcast," brings fresh perspectives on marketing with a critical eye on past norms and a deep focus on customer engagement.
Kelly O'Halloran, Director of Content and Engagement at QuotaPath
Kelly O'Halloran, as the Director of Content and Engagement, excels in high-energy storytelling and strategic content creation that drives conversions. Her expertise in crafting compelling narratives effectively resonates with audiences, positioning her as a leading innovator in content marketing.
Ali Yıldırım and Alex Fine, Co-founders at Understory
Ali Yıldırım and Alex Fine co-found Understory, focusing on B2B SaaS marketing through paid media, LinkedIn, and email. Ali's expertise in B2B ads complements Alex's product lifecycle management, driving growth and efficiency. Together, they lead Understory to innovate and optimize client marketing strategies.
Selim Maalouf, B2B content creator and podcast host
Selim Maalouf, formerly an industrial engineer, is now a B2B content creator and podcast host. He engages industrial and B2B audiences with storytelling and strategic communication. His background combines process optimization with content marketing, adding humor and promoting community collaboration to innovate content creation.
Pinja Dodik, Head of Marketing at Swarmia
Pinja has over 8 years of experience in B2B brand, content, and product marketing for SaaS and tech companies, leads the marketing team at Swarmia. Holding a master’s degree in economics and business administration with a major in marketing, she specializes in enhancing engineering effectiveness through strategic marketing initiatives.
David Baum, Founder of Relato
In this episode, Nick chats with David Baum, founder of Relato, about his journey building a game-changing content operations platform. They touch on what founder-market fit really is as well as timing when evaluating investments. Relato’s streamlined platform is huge for the content operations market: emphasizing workflow, collaboration and a better user experience, augmented with AI to automate content scaling.
Ashley Gross, Founder and CEO of the Prompt Community
Ashley Gross, CEO & Founder of The Prompt Community, joins Nick Zeckets on the Altitude Adjustment. Ashley highlights the differences in AI adoption between startups and enterprises, then delves into the strategic use of AI, the challenges of prompt engineering, and the role of generative AI in automating tasks and improving productivity.
Mason Cosby, founder of Scrappy ABM
In this episode, you'll learn about Mason Cosby's framework for a stellar ABM program, including his account progression model and activation playbooks. Discover the crucial role of content in ABM and get practical tips on creating engaging content that drives clicks and engagement. Mason shares real-world examples, such as using LinkedIn messages to connect with target accounts and generate pipeline.
Natalie Marcotullio, Head of Growth and Operations at Navattic
Nick Is joined on the Altitude Adjustment by Natalie Marcotullio, Head of Growth and Operations at Navattic. Natalie discusses being an early stage marketing leader devoted to product led growth and growth marketing as well as her evolving view of SEO and content marketing. She also outlines her strategy on how to balance quick wins when starting in a new marketing role as well as laying the groundwork for longer-term strategies.
Ty Magnin, CEO at Animalz
Nick Is joined on the Altitude Adjustment by Natalie Marcotullio, Head of Growth and Operations at Navattic. Natalie discusses being an early stage marketing leader devoted to product led growth and growth marketing as well as her evolving view of SEO and content marketing. She also outlines her strategy on how to balance quick wins when starting in a new marketing role as well as laying the groundwork for longer-term strategies.
Justin Dorfman, CEO & Co-Founder of AssetMule
Nick is joined by Justin Dorfman, Founder and CEO of AssetMule. Join in to hear how the evolution of influencer marketing inspired Justin to solve a pain point he'd experienced himself while scaling sales processes. You'll also get their perspective and some strategies on how to align GTM teams across product, sales, and sales enablement. Across the board they discuss how identifying gaps in quickly evolving markets is key when creating innovation solutions and tech.
John Short, CEO of Compound Growth Marketing
Join Nick on The Altitude Adjustment as he hosts John Short, the founder of Compound Growth Marketing. In this episode, John shares his journey from his early career to creating a growth-focused marketing firm and they dive into the value of expertise, spontaneity and genuine conversations. enablement. Across the board they discuss how identifying gaps in quickly evolving markets is key when creating innovation solutions and tech.
Jon Miller, Martech Entrepreneur
Jon Miller (formerly Co-Founder and CMO of Marketo, CEO of Engagio, and CMO of Demandbase) joins Nick on the Altitude Adjustment and breaks down why AI has limitations when it comes to understanding human emotions and feelings. Tune in for his take on why the future of marketing lies in creating genuine experiences that go beyond content.
Evan Dunn, Head of Marketing at rep.ai
In this episode of 'The Altitude Adjustment,' Evan Dunn (Head of Marketing at www.rep.ai) shares his insights on leveraging social data, the evolution of social media strategies, and key takeaways for B2B marketers looking to generate impactful results.
Stuart Balcombe of ConnectedGTM
Stuart Balcombe (ConnectedGTM) joins Nick on the Altitude Adjustment. They discuss practical tips for making HubSpot work smarter, not harder. Discover how to identify inefficiencies and optimize your setup to save time and improve outcomes.
Lara Shackelford, Senior Vice President of Marketing at iCapital
Nick is joined on the Altitude Adjustment pod by Lara Shackelford, Senior Vice President of Marketing at iCapital. In this episode, they discuss AI's considerable influence on revenue marketing. Lara shares her journey to tech leadership while debunking common AI myths and revealing opportunities and challenges AI brings to modern revenue marketing.
Guy Yalif, Cofounder, CEO, and Chairman of the Board at Intellimize, now Webflow
In this episode, Nick Zeckets sits down with Guy Yalif from Webflow to explore how no-code technology is changing account-based marketing (ABM). Guy shares his strategies for modernizing ABM, focusing on creating personalized, scalable customer experiences that drive engagement and ROI. Tune in to learn how Webflow’s approach empowers B2B marketers to craft targeted, impactful campaigns.
