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The Power of Intent Data in B2B Marketing: Understanding First-Party and Third-Party Signals

In today's digital-first B2B landscape, understanding buyer intent has become more crucial—and more complex—than ever. As buying committees..

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The Future of B2B Content Marketing: Quality, Relevance, and Distribution

Intro: SEO, Distro, Library Unlocks I recently had a fascinating conversation with Ty Magnin, CEO of Animalz, a content marketing agency..

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personalization 1st party data
Signals and Content: A conversation with Penguin AI's founder John DiLoreto

Introduction I had a chance to connect with Penguin AI's co-founder, John DiLoreto, and I was struck by how rapidly GTM is evolving. We all..

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personalization 1st party data
Checklist for Using 1st Party Customer Data for SaaS Marketing Success

Introduction Utilizing 1st party data about how your current customers are getting value from your product is a powerful asset for..

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