Introducing the ABM Magic Button
October 3, 2024: Today our CEO Nick Zeckets sat down with ConnectedGTM founder Stuart Balcombe to unveil our newly co-created ABM Magic Button.
Keep in mind, this is but the first of many packages we plan on releasing...but when I looked through its contents this morning I got pretty excited. This is the first time we've teamed up with Supered to deliver enablement materials to our users and looking at just how much is actually included in the package is ah-mazing.
Using this package (and with a little help from your friends at ATC), we can get you up and running with an ABM program inside of HubSpot inside of two weeks.
Personalized ABM Based Campaigns In HubSpot Playbook
One of the best parts of 2024 at ATC has been in cultivating relationships with partners. Discovering our own 'better together' story with each with solutions partner, agency partner, HubSpot guru, enthusiast, and like-minded human we come across. Stuart Balcombe of ConnectedGTM is one of those special humans we are so lucky to be working with!
Earlier this year Stuart began ConnectedGTM, a newsletter for busy RevOps and GTM leaders at scaling B2B firms. It is no-nonsense, no-fluff, tactics and playbooks you can implement. TODAY!
We were so delighted when Stuart decided to feature Air Traffic Control and we worked together to come up with the idea for a playbook around how to create personalized ABM campaigns in HubSpot. Today that playbook came full circle as we deployed our ABM Magic Button which allows you to create those campaigns in two weeks or less.
You should definitely read the entire playbook, but here are a few highlights you can expect along with full-scale implementation instructions.
Highlights
- Connect existing and competitor content with contact engagement history to identify what topics are working and which ones you should create new content for
- Personalize every piece of content you use to engage contacts in your HubSpot account via email, LinkedIn, or on your site with dynamic recommendations based on their interests.
- Build multi-channel ABM campaigns with confidence they are highly relevant to your target accounts, backed by automated research.
Let's Get Started Now
Not able to make it to the LinkedIn live premiere today? No worries. All the resources we shared are below, and we are also standing by to answer any questions you may have!
Resources and Links
Let's go create some ABM magic together!
❤️ATC and ConnectedGTM
