The Content Reporting Metric You Didn't Know You Needed

Content Reporting: Unveiling Your Content Utilization Score 

Do you know how effective your content is? Undoubtedly, you pull tons of content reporting metrics regularly but we have a new one for you that will help you action distribution of your existing content and drive creation of your new content. Sign up for our free content utilization report and get 14 days of ATC for free to check out all our features.

It’ll will allow you to quickly figure out how to breathe new life into your existing content library and make sure your audience is getting the most relevant content for them, at the right time.

Why Isn’t All Your Content Taking Flight?

What are the common culprits behind low content utilization?

• Driftwood Content

  • Unfortunately, most organizations have what we like to call ‘driftwood content,' which we define as content that’s been sitting on your website for ages, gathering dust. Maybe it was great when it was written, but is no longer working to represent your brand or drive traffic.

• Segmentation Struggles

  • Are you stuck with segmentation? Giving your audience segments relevant content to them is a hugely important and traditionally difficult job to do, especially at scale.

• Content Mystery Box

  • Do you and everyone on your marketing team even know what content you have? It’s unlikely if your content volume is as high as we think it is. And if your content management system is a disorganized mess, finding the right piece for the right person becomes nearly impossible.

• Audience Enigma

  • The best content speaks directly to your audience's needs. But if you don't truly understand your target market because you don’t know what truly appeals to them, you're missing the mark.

Introducing A New Content Utilization Power Tool

We get it, you can’t rush right into a new relationship! If you’re open to checking out a free trial, however, you’ll access some amazing insights:

• Topic Radar

  • Analyze your content to see which topics resonate most with your audience. Identify your content sweet spots and steer clear of the engagement black holes.

• Content Relevance

  • Discover how relevant your existing content is to each and every person in your database. This will allow you to personalize your approach and ensure your audience gets the content they crave.

Let's Take Action

Ok, we’ve identified some problem areas. Now let’s identify some solutions. Here are some tips we’ll tackle together.

• Content Audit and Eviction

  • Throw what is weighing you down overboard. It’s time to clean house so get rid of the outdated content that isn’t driving value. Make sure you come up with a redirection strategy that doesn’t leave you with any dead links!

• Repurpose and Redistribute

  • Great content deserves a second (or third...or 78th) life. With accurate content reporting from ATC you can rewrite or repurpose your existing content into different formats like infographics or videos, and leverage personalization tools to ensure it reaches the right audience.

The Final Word

We’re really proud of what we’ve built here at Air Traffic Control, and we know once you see it for yourself you’ll love it too. Please take advantage of your own, personalized test flight. What do you have to lose? Sign up today.