Intuit is buying Mailchimp for $12 billion to focus on small businesses

Intuit is buying email newsletter platform Mailchimp for about $12 billion.

The maker of tax return product TurboTax and other financial software announced the cash-and-stock deal Monday, saying that it hopes Mailchimp will help it ‘become the center of small business growth.’

As part of the agreement, Mailchimp will work with QuickBooks, Intuit’s accounting software, to help small and medium-sized businesses acquire and retain customers, Intuit CEO Sasan Goodarzi said in a statement.



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