Intuit bites off a lot with $12 bln Mailchimp deal

An Intuit office is shown in San Diego, Aug. 21, 2015. REUTERS/Mike Blake NEW YORK, Sept 14 (Reuters Breakingviews) – Intuit (INTU.O), the $154 billion maker of TurboTax and QuickBooks, wants a lot more small bananas. It’s paying about $12 billion for Mailchimp, the digital marketing and automation firm, in an effort to better crack the massive market for small business services. Mailchimp’s record suggests that it has a shot. But Intuit is also busy integrating personal finance site Credit Karm
https://www.reuters.com/breakingviews/intuit-bites-off-lot-with-12-bln-mailchimp-deal-2021-09-14/

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