Adobe’s New Marketing AI Let Customer Cut Ad Spend 50% While Growing Sales 10%

It’s a marketer’s dream. Maybe even a midnight fantasy: growing sales while cutting advertising and marketing spend. But Adobe’s marketing AI means that at least one massive cosmetics customer is actually living that dream. And so could you, theoretically, with one little caveat. Do you spend at least $50 million a year in advertising? Adobe’s marketing AI makes marketing dollars smarter, the company says. Photo by Yuyeung Lau on Unsplash Adobe announced today that 80% of their marketing cloud c


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