Share the most relevant content with every contact, every time
Send the most relevant blog post, case study, podcast, or video to each contact in HubSpot every time based on their interests and engagement.
The old way
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create an ABM account list
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run manual account research
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create content to support your campaign
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create custom microsites
- stitch it all together with complex workflows
The Air Traffic Control way
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unlimited accounts and contacts
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automate research across your CRM, LinkedIn, and public outlets
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automatically recommend the best of your existing content for every contact
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design 1 web page template that delivers 1:1 experiences for each visitor
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launch 1 simple workflow that automatically delivers personalized content every time. Forever.
Here's how Air Traffic Control works
1. Connect Air Traffic Control to HubSpot with a couple of clicks
We’ll start building an interest graph for each contact using your existing content and automated research.
2. Get 1:1 content recommendations for each target contact
Contact properties in HubSpot are automatically updated with personalized recommendations for each of your content types.
3. Activate the recommendations in emails, landing pages, and ads
Personalize every experience for each person across channels and at scale using HubSpot personalization tokens.
4. Understand the revenue influenced by each content recommendation
Connect the dots from content engagement to pipeline generated, and revenue closed.